One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit […]
One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital […]
“Adaptive content” picked up steam as a buzzword a couple years ago. It’s one of those phrases that’s a little vague and hard-to-define, but once you pin it down, the concept is important to consider. Content specialist Noz Urbina defines adaptive content as “a content strategy technique designed to support meaningful, personalized interactions across all […]
Even in the digital age, it’s not a bad idea to get back to our roots with a direct mail campaign. Direct mail provides an opportunity for visual and tactile creativity that no digital advertising can provide, since a mailer is a physical item that people can interact with.One of the main goals of direct […]
What’s a buyer persona? Buyer persona is a fictional representation of your ideal customer based on market data and research about your existing customers. If used to its full potential, a buyer persona can help you get right to the core of your customers’ values—attracting the most valuable leads and visitors to your business. How […]
Content. The little seven letter word that everyone is talking about. And you should be, too. In this age of marketing, content is paramount. What is content? Content is anything you put out that people engage with. Articles, blogs, social posts, radio, TV, online advertising, anything and everything. When you begin to think about a […]
Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience. When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand […]
However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica) […]
To borrow (and rephrase) a standard question from a famous interviewer, if you were a typeface, which typeface would you be? AcrobatAnt challenged its art directors to set their own names in a typeface that reflects who they are and their point of view, then let other office colleagues try to match the art director […]
Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need. As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as […]