Christmas brings out the kid—and creativity—in us. For its December newspaper insert, Saint Francis Health System challenged us to create a Christmas activity sheet that would encourage families to spend quality time together. The four-page insert features P.J. Panda, the beloved mascot of The Children’s Hospital at Saint Francis. For the insert’s inside spread, Senior […]
The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get […]
The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on […]
One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital […]
AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent […]
I recently came across an in-depth article by Paul McNamara discussing why nurses should be on Twitter and many great tips for nurses to get the most out of Twitter. It was one of the most practical articles that I’ve read and felt it was worth sharing. “To borrow a quote from Jane Caro (you’ll find her on […]
AccrobatAnt Healthcare Marketing would like to introduce our second guest blog post. ‘How to Personally Connect With Your Patients Through Mobile Marketing’ was written by Sophorn Chhay from Trumpia.com. Sophorn is the Imbound Marketing Specialist at Trumpia.com. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. Since the dawn […]
AccrobatAnt Healthcare Marketing would like to introduce our first guest blog post. ‘Top Three Instagram Marketing Options for Healthcare Marketers’ was written by Nancy Grace from iDigic.net. Nancy is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on Instagram marketing and are widely followed by readers […]
With competition for qualified nurses at an all-time high, it’s important to set yourself apart when nurses begin to consider employment opportunities. Your brand is more than your organization’s logo and tagline; it’s aligning what you want people to think about your company with what people actually think of your company.1 Nurses desire more than a paycheck. […]
Many of our healthcare clients have the same problem – they need nurses. This problem will continue to compound as Baby Boomers age and the size of the population with healthcare insurance increases. With more than 8,500 employers currently sourcing for Registered Nurses, there is heavy competition to attract qualified talent.2 With healthcare organizations vying […]